Many organizations have separate teams that work on organic and paid search campaigns. The truth is, however – as Google has found in multiple studies – the two are complementary partners with one another. With solid SEO results, you’re more likely to get clicks from your PPC ads on the same SERP page. And conversely, when your paid campaign gets more actual click-through rates from organic searches, it will also boost your rankings for an organic campaign’s keywords! With these findings in mind, here are some ways you can strengthen the relationship between SEO and PPC for your campaign:
- Use keywords found in your PPC campaigns on your landing pages – This will help build relevancy and increase the chances of someone clicking through to your page.
- Use demographic data from Google Analytics – Utilize this data to create custom reports for your paid search team so they can plan their PPC campaigns more effectively.
- Leverage the power of long-tail keywords – Longer keyword phrases are known to generate higher engagement levels. With this being said, you want to ensure that both your SEO and PPC teams have a good idea of how each will prioritize long-tail keywords.
- Utilize Google Adwords editor – It’s essential to have a good sense of how each team is running paid search campaigns so you can easily monitor progress and share data, especially if your PPC team starts driving traffic directly to your site.
With these four tips in mind, you’ll be able to strengthen the relationship between your organization’s SEO and PPC campaigns.
If you’re looking to boost your SEO and PPC campaigns, the relationship between them is essential. The more you can employ these four principles from this blog post – such as leveraging keywords in paid search and landing pages or using demographic data for your PPC team – the better your business will be.
If you’d like help implementing any of these ideas or want a second opinion on how well they’ll work for your organization’s campaigns, we’re here to make it easy! Our experts are ready and waiting with insights that could bring traffic back into your funnel. Also, let us know if there’s anything else we can do to help improve the success of either campaign by contacting our team at NuKind Digital today!