The SEO landscape is constantly changing, and it’s essential to stay on top of the latest trends to ensure your content strategies are effective. That said, many older strategies are not only ineffective in today’s SEO landscape, but some outdated tactics such as keyword stuffing can even negatively impact SEO. To help you stay on top of the latest evolutions in SEO and see positive results from your Search Engine Optimisation (SEO) strategy, here is a look at the future SEO trends for 2022.
1. Artificial Intelligence Will Play a Bigger Role in SEO 2022
Artificial intelligence (AI) is predicted to play a more significant role in SEO in the coming years. This is because AI can help businesses to better understand their customers and target them with relevant content. For example, chatbots can be used to interact with customers on a one-to-one basis and using AI, businesses can track the conversations that take place between the chatbot and the customer. This data can then be used to create targeted content for that customer. Additionally, AI can be used to analyse website data so that businesses can identify which keywords are most effective for them.
As Google continues to update its ranking algorithm, SEO strategies must also continue to evolve. One key trend that is expected to take prominence in the coming years is user experience. This means that creating content that is well-organised and useful will be essential in order to engage and captivate readers. By keeping up with the latest trends, you can ensure that your website remains at the top of search engine results pages.
One of the biggest changes that are expected to take place is the increasing importance of user experience. Google has already indicated that user engagement (such as click-through rates and time on site) plays a role in how content is ranked, and RankBrain will only increase this emphasis. Therefore, it’s critical that you create content that is both well-organised and engaging so that you can captivate your audience
2. A Shift to Long-Form Content to Keep the Users Engaged
In order to keep users engaged, there will be a shift towards long-form content. This is because users are increasingly looking for in-depth and comprehensive information. Additionally, longer content allows you to include more keywords, which helps with SEO. So, if you want to keep your users engaged and improve your SEO at the same time, start producing longer-form content.
To keep readers engaged, it is important that you break up your content into multiple sub-sections using H2 and H3 headings. The goal of this technique is to make the text scannable for mobile users who might see large chunks as intimidating or overwhelming on their screen. It’s also an easy way to improve SEO because people will be able to share what they read with a click of a button.
To help optimise SEO efforts in 2022, new strategies need to be examined closely so businesses can get ahead of competitors by staying at the top of the Google rankings list before others do! We’ll give some examples like redesigning websites regularly (with responsive design), understanding how Google search engine works better than ever – even if it means watching countless hours of Google Webmasters Hangouts – and making use of SEO tools that are currently available to everyone.
What’s more, businesses should consider hiring an SEO agency that can keep a close eye on these trends and make sure the website is up-to-date with all the latest changes happening in the search engine optimisation world. As we mentioned before, it’s important that they stay ahead of the curve in order to be successful and rank high on Google.
3. Mobile-Friendliness is Critical for Google Rankings
Website developers, designers and marketers should focus on mobile friendliness if they want to be successful in the next few years. Google already ranks sites higher for having a responsive design and mobile-friendly sites will continue to be important for SEO in the future. Mobile browsing has grown to represent more than half of all digital media time spent by users so it’s no wonder that it’s such an important issue.
One of the most important aspects of mobile-friendliness is that it can increase user engagement and that is an indication of a website’s value. When you start focusing on mobile-friendliness, you will see your user engagement increase and you will also see more users bookmarking, sharing or visiting your website on a regular basis. If your website isn’t currently mobile-friendly, you may want to consider redesigning it or hiring an SEO agency to help you get ahead of the curve. By following the latest SEO trends, you can ensure that your website will stay ahead of the competition and continue to rank high on Google.
4. Adhere To Google’s EAT Principle
Google has repeatedly emphasised that content quality is critical for ranking success. However, this often leaves businesses wondering what Google means by “quality content”. When trying to improve the quality of your content for SEO purposes, it is important to refer to the EAT principle; EAT stands for expertise, authoritativeness and trustworthiness. When developing a website’s new or improved web pages with SEO goals in mind you should consider how well they satisfy these three criteria as one way of increasing their chances of being ranked more highly on the Google search results page (SERP).
In order to ensure that you are creating quality content, it is important that you create buyer personas. Buyer persona has become integral to successful SEO because they can help companies develop engaging and informative content for their target audience.
- It’s also imperative that businesses follow the EAT principle: Make sure your claims cite statistics or facts; link back to reputable sources of information when possible.
- Backing up claims with statistics and facts, as well as including reputable sources in your content will help you to fulfil all of the criteria in EAT.
- Quality content is key to successful SEO. Creating buyer personas and following the EAT principle are two great ways to make sure your content is up to par.
5. Let’s Not Forget, Every Good SEO Needs To Include Video
If you have not done so already, it is imperative that you develop an SEO strategy that includes video. The fact is that online video platforms have exploded in the last few years, and you may even have seen for yourself how many businesses have begun to use platforms like YouTube and TikTok to engage with customers and expand their reach.
Creating optimised video content should then be an integral part of your SEO strategy moving forward. Yet, how can you optimise this type of content? One way that you can do this is to make sure that the description for each YouTube channel includes a user-friendly overview and keywords relevant to one’s topic or niche. This will help direct viewers who happen upon these videos in search result pages towards ones with topics they may find interesting. Keywords are also important when optimising any kind of video content as it helps Google understand what type(s) information users will want from viewing said videos. While not wanting to cram keyword phrases into descriptions unnecessarily, including a few keywords and hashtags within them does have its benefits!
By now, you should have a good idea about what SEO trends to expect in 2022. You also know that AI will play a significant role and long-form content is critical for keeping users engaged on your site. Mobile-friendliness is crucial if you want Google rankings too! Now it’s time to put these new insights into practice. If you need help with any aspect of search engine optimisation or marketing, contact our team at NuKind Digital today. We are happy to provide expert advice on how best to stay ahead of the curve when it comes to SEO trends in 2022.