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A responsive web design ‘responds’ to the change in the screen sizes and resolutions by arranging various elements comprehensively and coherently. It makes the user experience seamless. For instance, a website with the information presented in boxes lined side-by-side on a desktop will stack these boxes one atop the other when viewed on a smartphone (as it responds to the reduction in width and more screen length).

DesignRush recognises many responsive web design companies as some of the best in the business. So what’s DesignRush, you ask? It’s one of the biggest B2B marketplaces that bring marketing, design and content professionals together with business firms. If DesignRush thinks your websites are special, then so it must be!

And Nukind Digital has gone to great lengths to bring you five of the most crucial features that can make your website responsive. We researched the top Responsive Web Design & Marketing Agencies ranked by DesignRush, and today, we reveal what has worked for them.

1. Get A Solid Start By Keeping The Mobile-first:
It is easier to work your way up from a mobile site to a tablet or desktop. There’s more space and greater freedom to expand and work out the ideas that already work well with half the world’s population.

Statistica notes that by January 2021, the active internet users numbered over 4.66 billion. That’s 59.6% of the world’s population! But the astounding fact is that of these worldwide active internet users, 92.6% went online with a mobile device. You get the idea of how prompt you need to be to get a mobile site live first.

The text should be easy to read, and the images should not get distorted on a mobile screen.

2. Let The Content Guide Your Design:
Let me hit you with a cliché- “content is king!” No matter how much you want to roll your eyes on this phrase, you need to plan out your content to get the best out of your website design.

Decide what you want to say, who’s your target audience, and what tone you want to adopt. When all’s said and done, you can present the layout much better, instead of adjusting the content according to the design and losing the message in the process.

3. Outlines First, Details Later:
We advise you to build the layout before you start coding for the website. It is always better to have visual clarity for the final website, and a layout gives you a clear idea of all the elements of the site you need to code for. Also, experiment with the layout to make it more mobile-friendly. The icons or buttons should be big enough to be tapped on my thumbs.

The layout should be flexible so the website can transition from one device to another without giving up on the layout itself.

4. Navigation-Menus? No, Thanks!:
A navigation menu always comes in the way of mobile net users and eats up their screen space. And because responsive websites are made with a mobile user in mind, these menus prove to be quite counterproductive.

Instead, you can use drop-down menus that unfurl with a click or transitional overlays that cover your screen when the pointer hovers over the menu icon.

5. Breakpoints:
While developers see breakpoints as media queries, designers see them as changes in the site’s appearance to accommodate the content’s presentation. Breakpoints are crucial for holistic content consumption and a satisfying user experience.

Breakpoints maintain the fluidity of your website’s layout when transitioning from one device to another.

NuKind Digital is a digital marketing, responsive web design & marketing agency that burst into the scene with its creative strategies, keen insight and analysis, and fantastic revenue and impression results.

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