As more and more business organizations shift their focus towards building meaningful and engaging relationships with the audience, it is the perfect time to look ahead at where we are going and explore the best digital marketing tactics of 2020. Read on to discover the top digital marketing trends of 2020 that will help your business to stand out in the crowd and grow faster.

Chatbots

According to Gartner reports, 85% of customer interactions will be managed without a human by 2020. From banking to e-commerce delivery services, chatbots have become an integral factor in customer service strategy. This artificially intelligent computer program is designed to communicate with the human through auditory or textual methods. Businesses can partner with a reputed online marketing company in Melbourne or any other vicinity to leverage the capabilities of chatbots to drive lead generation and sales. Using chatbots in digital marketing saves your time, increases customer satisfaction and endures personalized, focused interactions with your audience.

Voice search

Exploding growth of smart devices has driven the need for voice interaction applications. More and more people are using smartphones with voice assistants to search, shop and discover new things. Adding voice search to your digital marketing strategy would give a solid boost to your efforts as it facilitates the growth of a mobile-friendly movement. Moreover, enabling voice-powered search optimization creates a unique customer experience that builds and strengthens brand loyalty.

Artificial Intelligence

According to Gartner predictions, 30% of businesses plan to incorporate artificial intelligence (AI) in their sales processes in 2020. Using AI automation for your sales and marketing efforts is particularly useful for saving time and costs. With a well-designed AI software, a digital marketing company in Melbourne can process and interpret huge volumes of customer data quickly, thus delivering highly personalized and relevant content strategy for each customer. Using AI automation offers a  wide range of benefits such as improving customer retention, boost search ads, reducing cart abandonment, identifying bottlenecks in your sales pipeline and more.

Embracing digital innovation is the need of the hour. Businesses need to move forward and stay abreast of the latest technology trends to gain a competitive edge. Make sure to partner with a reliable online marketing company to explore and adopt the latest trends in digital marketing.